Choosing A Massage Therapy Business Name

Choosing a massage therapy business name can feel really overwhelming and at times impossible.  When I was starting out, it made sense for me to brand my own name and create a business around that.  I have been told throughout my entire life by many people that my name is catchy.  Because it’s short, simple and easy people always remember it.  I added massage therapy to the end and my business was finally born and became “Ann Ross Massage Therapy”.  name

On the other hand, when I opened my own actual business location, I chose the name “Urban Healing Arts Studio”.  I knew that I would have other self employed massage therapists utilizing the same space and I didn’t want my name to overshadow them.  Urban Healing Arts was the perfect name for my business and the professionalism I was looking to portray.

While there is some controversy in our industry regarding whether or not to use your name for your business because it, what some people say “lacks professionalism”, I believe you can be the judge of that yourself.  Every decision you make in business is yours to make.  Follow your intuition and things will always fall into place.

Here are 5 simple steps & ideas to consider when choosing a massage therapy business name.  The sooner you choose a name, the sooner you can get started on marketing yourself!

1. Think about what image you are trying to portray.

2.  What will potential customers think of when seeing your business name?

3.  Is there anything unique about the services you offer or the type of massage you provide

4.  Think about using the name of your city, town, or neighborhood in combination with your business name

5.  Use words like:


Once you come up with some great ideas write them all down and start combining different names, words and phrases to come up with the best massage therapy business name.  if you can at least narrow it down to 3, you can then ask around to friends, family and other massage therapists to get their opinion.

Another quick idea is to look around on the internet for other business names in the field of massage therapy.  Make a list of all of the words out there that people are using.  Again, use a combination method of different words and phrases to come up with some ideas.  Then, incorporate something unique to your talents, beliefs, ideas into your new words and phrases.  Obviously, you don’t want to be copying any other business names, but looking to other successful businesses can often help give you inspiration.

Whatever you decide, know that in choosing a massage therapy business name you are making one of the most important decisions in business ownership.  Accomplish this task first, and everything else will start falling into place for you.

Wishing you much success,

Ann Ross

28 thoughts on “Choosing A Massage Therapy Business Name

  1. Ann Ross Post author

    I’m not sure I understand the question completely. Are you speaking in regards to registering your name with the state? When you open a business you must register with your city and state to be able to legally run a business.

  2. Hailey Canerday

    Is it okay to be named “Greenhill Pain Management Center”? It would be just myself as an LMT, I will specialize in “pain management” being first and foremost a deep tissue specialist. However Ive been getting alot of negative feedback about “….that sounds like a doctors office, your misleading people!” I never in a million years want to do that, but I do want to excell as a Health Care Provider and be taken seriously as such for more than just my abilities. I do not want to be held back by something as simple as a name! Whats a girl todo? throw ‘Wellness or Spa or plain ol Massage’ in there somewhere will that be more appropriate?

  3. Ann Ross Post author

    Hi Hailey,

    I don’t think you’re being misleading one bit! My business name is “Urban Healing Arts Studio”. It says nothing about massage in the name and people are never mislead. You specialize in pain management through massage therapy techniques…a great combo! If you are uncomfortable with the name you can add your USP to your marketing material. Something like “Specialized Massage Therapy for Pain Relief”. If you truly feel like “Greenhill Pain Management Center” conveys your business at the core of it’s purpose then by all means that should be the name of your business. All you have to do is be specific in your marketing material so as not to be misleading. I think the name is perfect!

  4. Ann Ross Post author

    Hi Heather! I love it! Revive is a great word that conveys healing and rejuvenation. Do you have a new logo too? I’d love to see it! :)

  5. Andrea

    Hi there.. I named my massage business Mother Earth Massage because I thought it portrayed natural healing or a greater power of healing.. Just wondering what you think!


  6. John

    Hi Ann,
    Thanks for the advice about the pain management center. I’m just starting my business and it is just me LMT. I am thinking Eurasian Wellness Center because my daughter is half asian and caucasian. I’m doing it in honor of her. I have various degrees and certifications, but I too didn’t want to be misleading. What do you think of the name?

  7. Michelle

    hi! I want to open a women and pregnancy massage practice including classes on infant massage. I want to call my practice Calm Mom…is this cheesy or am I beig hypercritical? :0P

  8. Ann Ross Post author

    Hi Michelle! :) I don’t think the name is cheesy at all. If you aren’t 100% sold on the name I would sit down with a pen and paper and just start writing whatever comes to you. Just let your thoughts flow and see what comes through. Sometimes we get so stuck on an idea that we don’t allow something even greater to come through. If nothing greater does come through that feels as good as “Calm Mom” then you know you have a winner! :)

  9. Ann Ross Post author

    I think it’s wonderful, John! I always say, if you believe in it and created it from your heart, people will be drawn to it. Particularly when there is meaning or a message behind the name. :)

  10. s..massage

    I am a nurse. Can I own a massage therapy business with out a license if I only use licensed therapists to perform massage as independent agents?

  11. Gwen

    Hi Ann,

    Im in the first stage of starting my own business. It will be just me as a LMT but I also have my certification as a Personal Trainer so I want to open my clinic in Rehabilitative medicine. So with that being said
    How does “Progressive Rehabilitative Therapy ” sound for a business name?

    The Tag Line: Specialize in Injury Recovery & Pain Management Massage

  12. Cara G

    Hi Ann!
    I’m going to be massaging out of room in my garage. I know it doesnt sound that nice but it’s going to be beautiful when it’s done! I’m taking Carole Osborne’s Pre-& Perinatal Massage Certification course this fall and an infant massage instructor certification class in the spring. I’m having a hard time coming up with a business name. I would like to center it around the kind of massage I’m passionate about and will be practicing. The couple of ideas I had were Sweet Pea Massage Studio, and Peaceful Beginnings Massage Studio. My husband suggested just using my full name Carolyn Gardner Massage Studio. I hesitate to use the word studio since I’ll be massaging at home and I dont want it to throw people off. Any suggestions you may have would be so much appreciated Ann. :) As a somewhat new therapist who also lives in WA I’m so grateful for your website!

  13. Angela

    I would like to say I love your website.
    I am nearly finished my Diploma In remedial Massage and wanting to begin swedish Massage at home so i can continue to work.
    I already have people wanting my service although i want a business name that is soothing – I was thinking – Massage La Belle Vie ( massage the beautiful life) with a logo??
    and where do i find out what steps i need to take in order to run a business from home?


  14. Ann Ross Post author

    Hi Angela! Definitely check with your city and state to get all the information you need about how to set up your home business office. Each city and state have different rules and regulations and you’ll want to make sure you are following things legally. I LOVE the massage name you chose. Gorgeous!

  15. Ann Ross Post author

    I’m a big believer in using the name that speaks to you most. You can use your name of course, or something completely different. Don’t over think this too much. I see too many people getting hung up on this aspect and forgetting what’s truly important. Also, just because you work out of your home doesn’t mean you can’t call it a studio. Most importantly, focus on your skills and treat your clients like gold and you’ll be successful. A name is just a name until you bring bring your essence, skills and unique qualities to the session. You will do wonderful if you can remember to focus on that! :)

  16. Cristi Hymel

    To be honest, I have no idea how I stumbled upon your website, but it has been the biggest blessing to me. Because of your time and dedication to your site, it has helped me make an extremely important decision about my Massage Therapy Business. In 2008, I stepped away from providing full time care to people since 2001 in Miami, Florida, however, I would give free therapy here and there to new friends and family members in my new home state of Louisiana. I stayed in the medical field and worked for a Medical Supply Company and learned so much, but a few years into working there I have realized how much I missed helping and healing others on a daily basis. After going through much of your free (thank you!) information, tips and hints, I turned to my husband (who is extremly cautious about starting anything new) and said, “I want to massage again!” I got on Vista Print and after 3 days of researching and re-learning I finally finished my business card, brochure, gift certificates and website. For now I am going to be a mobile therapist and work on friend and family referrals. I took your advise on giving my services away for free to some friends and family, of course, they were thrilled and I have happily “booked” 5 therapy sessions for next week. My nerves are on fire right now, haha, but I have faith that my desire to help others and make a comfortable living for myself and my husband will soon overshadow these feelings of fear and nervouness. THANK YOU THANK YOU THANK YOU for your information, for your dedication, for your spirit. We don’t know each other but you have helped push me to refocus on what is really important to me! *(Thank you for recommending book “The Magic Touch, will be buying that tomorrow) – Much Gratitude!

  17. Paul

    Hi. Mrs. Ross,My name is Paul from Tucson,Az. I am a newley License Massage Therapist ; I have read some of the responses you have given to fellow Massage Therapist . I know that I am just starting out but I am gona start my business very soon . The problem is that I have been racking my brain trying to come up with a name for my soon to be Massage Business ; can you help please…….. Thank You

  18. Desha

    Hello Ann I went to school for massage therapy school, I did graduate but I didn’t get certified. I had to take some time away, but this has always been my passion. I went back to doing little massages on friends and family. They told me I need to get back out there. My question is I want to be a mobile spa, go to my customers home, also in time I want to open up a massage spa..Do u think a mobile massage spa is good??I have a name simply dreamss moile spa

  19. Matthew

    Hi Ann

    I am having difficulty deciding on a name for a website because I do a variety of therapies: I am a qualified Acupuncturist, Shiatsu, Remedial Massage, and Yoga teacher. It is hard to think of a title in a website name which includes them all.

    I have been thinking of using a Japanese name for a website – something like. kenzenichinyo (meaning The Body & Mind are One).

    Thank you for your website – it is great.

  20. Janella Rollert

    Choosing a business name is so hard! I know this conversation is a bit old, but I hope my comment may be seen.

    Should the word “touch” be avoided?

    I am a credentialed vet tech and canine massage therapist, planning on returning to school to become a human massage therapist as well. I was thinking of Calming Touch Therapies as my business name. I think it evokes what I want long-term from my business. I plan to offer more than just massage as I build my business – such as massage, acupressure, rehabilitation, nursing and hospice care (for the dogs), and massage to the people who love them. For the time being, I will be a mobile service, going to people’s homes, vet clinics, etc.

  21. Ann Ross Post author

    I think the name sounds great! You can always add a tagline with a slogan and the words “massage therapy” if yo want to clarify to your market.

  22. Ann Ross Post author

    Hi Matthew! Wow, a jack of all trades. I love it! Ask yourself, who your ideal clients are and what is it about your business that you want them to come to you for. Once you come up with a name you can easily add a tagline to add more information to your prospective clients. :)

  23. Ann Ross Post author

    Hi Desha! I love the idea. If you are being called to create this type of business, then I say go after it. It’s not so much about what I think, but about what the market wants in your area and if YOU are passionate about it. Keep in touch and let me know how it goes :)

  24. Ann Ross Post author

    Who is your target market? What types of problems will you be solving in your business? Once you get clear on that coming up with a name will be easy. Also, I chose “Ann Ross Massage Therapy” as my original business name. It does’t have to be some fancy pants thing. As long as it conveys what you do that’s all that matters. :)

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